Mission and Goals
The Pure Audio Group represents and coordinates all of the high-end interests and activities of its members and maintains a direct contact to institutions and industrial sectors relevant to the market.
The advocacy assumes the following core objectives, based on a unified concept:
- Coordination and organization of shared marketing activities such as trade fair presence
- Steady media relations
- Supplying and communicating marketing data
- Contract negotiations with copyright companies and other license proprietors
- Establishment and coordination of committees for themes such as technology, production, marketing, and distribution